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The World Urban Campaign acts as a global advocacy and partnership platform to promote dialogue, sharing, and learning about improving our urban future. It is driven by a wide range of dedicated partners including civil society organizations, local authorities, the private sector, research institutions, professionals, academia, parliamentarians, trade unions, youth groups, and the media. The World Urban Campaign is coordinated by UN-Habitat.

The Campaign works to place the urban agenda at the highest level in development policies. It also helps partners to share best practices and innovative ideas, working together towards a better urban future. The Campaign also works with national governments to encourage National Urban Campaigns, through which governments can develop, debate, and articulate their goals and national strategies on sustainable urban development.